On January 24, 2012, Rick Wion, director of social media for the McDonald’s Corporation (McDonald’s) was challenged by a series of events. A week earlier, McDonald’s had launched a large public relations campaign using the Twitter hash tag “#MeetTheFarmers” to promote connections with family farms and local suppliers. In order to maximize the Twitter Promoted Trends expenditure (a service Twitter offered to display trending hash tags on its homepage), Wion’s team switched the hash tag halfway through the day from “#MeetTheFarmers” to “#McDStories,” creating an opportunity for the public to share their own positive McDonald’s stories online.
However, within the first hour of switching the hash tag, Wion and his team quickly realized that numerous detractors had hijacked it to express negative comments towards McDonald’s. In an attempt to change the course of the campaign, the hash tag was changed back to “#MeetTheFarmers,” thereby successfully reducing the number of negative comments and discussions.
However, a few days later, the media started to run negative coverage of the “#McDStories” hash tag. With mocking headlines and articles providing screenshots of the negative tweets, very few of the media articles contained any statistics that explained or put proper context behind the situation. Moving forward, Wion needed to devise a better strategy for McDonald’s social media campaigns, while also preventing potential fallouts that could occur with the media by encouraging better media relations and ultimately more accurate reporting.
This case is intended to fulfill the following teaching objectives:
As you prepare your case study analysis, please adhere to the following guidelines:
As you write up a response to a case study, you may like to think about, and try to answer a range of questions:
Your response should include answering the questions listed below:
Communication Plan Template
Why you should choose our essay writing company
Utahwriter is an essay writing company that provides students with the help they need to be successful in their academics. With a skilled team of writers, Utahwriter.com can provide you with top-quality content for any type of paper. We are so confident that our work will meet your needs, we offer a 100% satisfaction guarantee on all orders! If you're looking to get high grades and succeed in school, then don't hesitate to contact us today AND GET;
Amazing deals on our essay writing services
We know you're busy with school and other activities, so we want to make it easier for you by providing amazing deals on the essays that you need. We offer a wide range of discounts depending on how much work is required from us. Don't miss out on this opportunity to get some great grades - contact us today
Perfect papers every time
We are the best essay writing company because we ensure that every paper you receive is 100% original and free of any plagiarism. We have a strict anti-plagiarism policy to maintain our high standards, so rest assured knowing that your content will be unique when you order from Utahwriter.com!
24/7 client support
Our clients come first! That's why we have a 24/7 customer support system in place. We know that you may need some help during the academic process, so if you have any questions or concerns about your order - don't hesitate to ask! Whether it be by email, phone call, live chat with one of our representatives today.
Try it now!
How it works?
Place your order
You can order an essay with us by filling out our quick and easy order form.
Proceed with the payment
After receiving payment confirmation via PayPal or credit card – we begin working on your detailed outline, which is based on the requirements given by yourself upon ordering. All work goes through three levels of quality assurance before being sent back to you for review.
Receive the final file
Once approved, your order is complete and will be emailed directly to the email address provided before payment was made!
Benefits of getting that essay from us!
Our well written essays are what professors and tutors are looking for. Our writers are experienced and they know what is expected in every essay. We guarantee you that high score in every essay.
100% original content
We are the best essay writing company because we ensure that every paper you receive is 100% original and free of any plagiarism. We have a strict anti-plagiarism policy to maintain our high standards, so rest assured knowing that your content will be unique when you order from Utahwriter.com
Money back guarantee
We know that you might be worried about the quality of our work, but don't worry! We offer a 100% money back guarantee on all orders. If for any reason you are unsatisfied with anything relating to your order - please contact us within 14 days and we will provide a full refund no questions asked. .
Professional writers only work on your essays!
Our essay writers are not only experienced, but they also have degrees in their field of study. Our experts will write you a custom paper that is tailored to your needs and expectations!
We know how busy students can be with schoolwork and extra-curricular activities. That's why we work 24/7 so you can get your paper done on time no matter how short of a deadline you have!
Quick response to any questions or concerns
Our writers are professionals and they know that it is important to keep the client updated with every step of their order. We offer quick responses along with all the information you need to know about your essay.